Founded in 2020 with the belief that the beauty industry requires a revolution with respect to TRANSPARENCY. There is a lot of inaccurate advice & incorrect claims being made by beauty brands, which results in fear-mongering, misconceptions, and eventually consumers making wrong decisions. For example, the blind march towards beauty products with ‘Natural’ claims is really concerning. There is a misconception that 100% natural is safe & effective and anything that sounds like a chemical is unsafe. This is completely wrong. “Everything is a chemical – water is a chemical – therefore, chemical-free products don’t exist.” We wanted to address this issue of lack of transparency through a range of products that are straightforward, honest, and do what they claim to do. No unnecessary marketing fluff. And this is how Minimalist was born.
If I fell in love with a woman for an artistic reason, or from the point of view of my work, I think it would rob her of something. We live in an era of globalization and the era of the woman. Never in the history of the world have women been more in control of their destiny. Complexion-perfecting natural foundation enriched with antioxidant-packed superfruits, vitamins, and other skin-nourishing nutrients. Creamy liquid formula sets with a pristine matte finish for soft, velvety smooth skin. Made using clean, non-toxic ingredients, our products are designed for everyone… If I fell in love with a woman for an artistic reason, or from the point of view of my work, I think it would rob her of something. We live in an era of globalization and the era of the woman. Never in the history of the world have women been more in control of their destiny.